The Story Behind Every Song On Black Country, New Road’s New Album Forever Howlong

Eddie Whelan

People like to throw around the phrases “long-awaited” and “highly anticipated” a lot. Sometimes it’s just PR hype speak, sometimes it’s really true. In the case of Black Country, New Road’s new album Forever Howlong, both feel particularly apt. BC,NR have long been one of the more feverishly, cultishly beloved acts to emerge from the free-form UK rock scene that emerged in the late ’10s, and the unpredictable arcs of their career have only heightened the curiosity around each of their next moves.

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