The pan-genre Wisconsin musician was once a major-label prospect with Travis Barker and Bloc Party collaborations to his name. Since splitting with Arista, he’s become an indie traveler whose work sounds even more unencumbered. Last year, Hoopla released the indie rock jam “ONE TULIP//,” his first single since his Arista deal ended. (I guess that’s what we’re calling him when we shorten the name, right? Hoopla? Kenny feels too informal.) Today, he drops a new song called “NORTHERN LIGHTS//.” With this one, he’s going full shoegaze.
