
As Sarah Jessica Parker just learned, a Labubu is a collectible plush toy monster elves created by Hong Kong-born, Dutch-raised designer Kasing Lung, sold by the Chinese toy company Pop Mart. Originally released a decade ago as part of Lung’s story series The Monsters, the dolls have gone mega-viral this year as a fashion accessory. This has, of course, led to crossover K-pop merch.