It’s Their Moment: How KPop Demon Hunters Conquered Pop Culture

Netflix

The most surprising thing about Netflix monocultural phenomenon KPop Demon Hunters is how little demon hunting is in it. There’s lore, there are fight scenes, and demon ass is occasionally kicked. But for the most part, the musical is a supernatural spin on a classic record-industry story. Vocalists Rumi, Mira and Zoey make up the K-pop group HUNTR/X, the latest in a long lineage of trios tasked, Buffy The Vampire Slayer-style, to protect the world from soul-devouring demons. With the power of inspirational songs, they construct a protective barrier called the Honmoon; and as the prophecy goes, if they conquer the charts hard enough, the Honmoon will become golden, sealing away the demons forevermore. (What that would mean for HUNTR/X’s career is not dwelled upon.) In other words, the fate of humanity rests upon the numbers on the charts — and, a la stan logic, these are basically the same thing.

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