Mass Appeal started out in the ’90s as a slick cultural zine named after a great Gang Starr song. The company has been through a bunch of different incarnations since then. In 2013, Nas invested in Mass Appeal and became part-owner. A year later, Mass Appeal became a record label, and its first release was Run The Jewels 2 — a pretty good start. In the past decade-plus, Mass Appeal has become a multi-media company that’s involved in movie and TV productions, digital campaigns, promotions, and other hazily defined edges of the entertainment business. But Mass Appeal is still a record label, too, and it’s put out music from people like Nas, Boldy James, and Jay Electronica. Now, Mass Appeal is introducing a new plan to release seven albums from a bunch of big-name rap veterans.
