In the fall of 2020, riding high off the success of her pandemic-era classic Punisher, Phoebe Bridgers launched Saddest Factory Records, a new imprint operating under the umbrella of Dead Oceans, the indie mega-label that puts out Bridgers’ own records. She’s since applied the Saddest Factory branding to her SiriusXM show. In its half-decade of existence, Saddest Factory has released records by Muna, Claud, Sloppy Jane, and others, and it’s built up an identity. It may well hold onto that identity, but it won’t be keeping its name.
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