In 2021, three guys in New York founded Nina Protocol, which they positioned as a free, independent music platform, an ethical and DIY-friendly alternative to the corporate streaming services. (One of those three founders is Jack Callahan, of the Stereogum Band To Watch Callahan & Witscher.) In May, Nina Protocol announced plans to shut down, gradually winding down all of its functions before ceasing operations entirely by July 15. Now, SoundCloud has acquired the platform.
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