Six years ago, music manager Scooter Braun’s company Ithaca Holdings bought Big Machine Records, the label that released Taylor Swift’s first six albums, in a deal worth $300 million. Swift quickly responded, writing that the deal was a “worst case scenario” that left her “sad and grossed out.” She had wanted the chance to buy back her old master recording, and the deal meant that couldn’t happen. As a response, Swift launched her campaign of Taylor’s Version re-recordings, and that has proven to be massively successful, further cementing her place as the dominant pop star of our time. Today, Swift announces that she has now acquired the rights to her entire back catalog. She won.
