Ne-Yo is not clued in to what’s going on at Pacific Music Group — the Pan-Asian music company that was founded by him, Sonu Nigam, MC Jin, and Jonathan Serbin. While walking through an airport, paparazzi asked the R&B trailblazer what he thought of the new AI artist TaTa that PMG recently signed. “My label signed an AI artist?” he asked, looking bewildered. “If that happened, clearly somebody over there is working without my knowledge. I was not aware of that.”
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